Unfollow Back – Everytime!
Twitter is full of people and businesses looking for more followers. For some it is a question of vanity. For others it may add to status or perceived value. For businesses on Twitter it should be all about spreading your message. Twitter should be integral to your overall social media strategy. Active followers are an audience ready to hear your marketing message. However, there is a right way and a wrong way to attract new followers. Employing the wrong way to attract followers sets off alarms in my head. If they are underhand about this then how safe are their tweets? Do I want to be associated with this account? That is why I always unfollow back.
Unfollow Back The Follow-Unfollow Sneak
Knowing which accounts to follow and unfollow can be difficult. It isn’t always easy to make a snap decision. Many people struggle to create a followers policy. Do I follow everyone back? Do I only follow a few? There are pros and cons on both side. There is, however, one group of tweeters it is easy to unfollow.
The follow-unfollow sneak thinks you are stupid. In fact, their low opinion of you is only outdone by their low opinion of themselves. They may think you are stupid, but they see themselves as worthless. They have no belief in their own ability. They do not think they have anything valuable to offer. They know you wouldn’t follow them if they didn’t try to cheat. If they don’t believe in themselves then why should you believe in them?