Pay Per Click Advertising

Pay per click advertising can be an extremely valuable and effective method of marketing your company online. There are a number of advantages to pay per click advertising over more traditional forms of advertising on the internet.

With pay per click advertising you only pay when somebody actually responds to the advert and clicks to visit your website.This is hugely beneficial compared to paying for placing an advert on another website. You are guaranteed to attract visitors to your website, otherwise you pay nothing!

Pay per click campaigns can also be very cost effective. They use a bidding system to determine whereabouts, and for that matter if, your advert appears on the page. Obviously, to guarantee a prominent placement, the larger bids will have the greatest success. However, as each advertiser has a daily spending limit (set by the advertiser), it can be possible on occasion to achieve prominent positions at a very low cost. All pay per click programmes allow you to track views and clicks for your advert, so you can use trial and error to determine what bids and spending limits work best for you.

Perhaps the biggest advantage of pay per click advertising is that you remain in complete control of your advertising campaign and budget at all times. Unlike other forms of advertising there are no salespeople to haggle with, and there is no pressure to exceed your budget.

Note: The subject of pay per click advertising is often exploited by some less reputable companies to be mis-sold as a search engine optimisation service. Pay per click advertisng is a very good advertising tool but should not be considered a method to improve your website’s search engine ranking. See common misconceptions of pay per click for a fuller explanation.

At Castle Design Solutions we are continually on the lookout for effective pay per click advertising providers to offer to our customers and visitors.

Marketing Menu

Pay Per Click Services

At Castle Design Solutions we offer a number of services to help you run a successful pay per click campaign. These services range from simply offering a list of recommended PPC service providers for those fully confident in their own abilities to run their own campaigns, through to setting up the adverts and then passing over the control panel for your ongoing use, right through to a fully managed campaign, operating within your advertising budget.

We charge a competitive fee for these management services. As each individual campaign is different, our fees are customer specific and available upon request, based upon your requirements.

By far the best known, and most popular, pay per click provider is Google AdWords. Google AdWords provide the links that appear in the shaded area at the top of the first page, and the links that appear down the right hand side of each search page, everytime you carry out a search on Google. Due to the popularity of Google as a search engine, these links are likely to provide the best results, but are also likely to cost the most and be the most competitive.

An alternative provider of pay per click services is BidVertiser. BidVertiser use a large base of directories and smaller search engines to target your adverts in the same way as Google AdWords. Although the potential views of your advert are smaller with BidVertiser, they are still highly targeted and in practice come at a much lower cost. Although they only operate in American currency ($), they offer targeted campaigns for a purely UK viewing.

As an introductory offer, BidVertiser are currently offering all new customers the chance to try their services for free. All new sign-ups will be credited with $20, with no obligation to spend more or pay any initial deposit. This makes it an ideal service to try out pay per click and see how it works for your company.