ArticlesCastle Design Solutions New Directory Linking Service From Castle Design Solutions Marketing Campaign Hits Stoke-on-Trent Customers New Service Added To Macclesfield Renewables Website Castle Printing Solutions Castle Printing Solutions Now Offering Printed Laminated Menus |
Press ReleasesNews from November 2010
1st November 2011 As part of our search engine optimisation service, Castle Design Solutions is now offering a directory linking service to boost your search engine page ranking. Directory links can play a vital part in increasing your website’s importance in terms of search engine ranking. Gaining additional links pointing towards your website, or back linking as it is known, causes the search engines to believe that your website is more important because more people want to provide links to it. However, this only works when it is done correctly. Too many SEO companies offer packages that promise hundreds or thousands of links without actually delivering a quality service. Many of these search engine optimisation companies use computers to randomly submit your website to hundreds or thousands of directories, all within a matter of seconds. There are three main problems with this. Firstly, randomly submitting websites to directories is not enough on its own. Most quality directories now require an approval and confirmation of all links. Computer generated links do not do this. As a consequence, your website goes no further than the submission process and the link never goes live. Secondly, there is no quality control over the standard, ranking or relevance of the directories to which your website is submitted. Search engines pay a lot of attention to the relevance of links to your website. There is no point having a link to a florist’s shop on a directory for heavy industry suppliers. It will neither generate visits to your site or an improvement in search engine ranking. Thirdly, and finally, search engines (and in particular Google) keep track of how quickly links appear. Even if the SEO company manages to get most of your links to go live, they will all go live together. The search engines will recognise this and suspect your website of spamming. At best this could result in no improvement to your ranking as the links are ignored. At worst, the search engines will ban your website for spamming and rather than improving your ranking you will disappear off the search engines altogether. At Castle Design Solutions we use a slow, manual method to submit your website to high quality directories. This method not only provides the best search engine optimisation results, but also produces the longest lasting improvement in page ranking. All submissions are manually approved and confirmed on sites that are researched to be relevant to your line of business. They take place over a matter of weeks rather than seconds so that the search engines recognise an organic growth in links and move your website up the rankings accordingly. All of the directories that we use have a high search engine ranking of their own, adding weight to the value of the links created. As a result of the fact that we manually submit, approve and confirm all links with the directories, we can also guarantee the number of links created. If we are advertising 500 links – you will get 500 links. If for any reason your website was rejected from any directory that we submitted it to then we would simply submit it to another one until the required number of links had been created. As well as submitting the links, we can also submit keywords to boost the value of the link. We can also link to subpages within your website which can be a very effective tool for boosting your ranking with specific keyword searches.
8th November 2010 This week we will be continuing our ongoing marketing campaign for our web design services by visiting businesses in two areas of Stoke-on-Trent, Staffordshire. In line with our usual friendly and helpful approach, we will be calling in on potential customers and explaining exactly how our web design and graphic design services could be of value to them. We will be visiting companies in the Middleport and Tunstall areas of Stoke-on-Trent looking for businesses that would benefit from the services we offer in web design and graphic design. There are lots of small businesses in Middleport and Tunstall that my not have thought of having a website designed, but may find that a web design company that specialises in dealing with the small business community throughout Staffordshire could be of great service to them. If you own a business in either Middleport or Tunstall keep an eye out for us as we come round and explain all about our web design services.
15th November 2010 When one of our web design customers, Macclesfield Renewables, added a new service to their portfolio we were happy to carry out their request to update their website. As a supplier and installer of renewable energy resources, Macclesfied Renewables added Solar PV cells to their list of products available. As well as the web design work that we carry out for our customers we also offer website updates and website maintenance services. We were delighted to carry out this website update for Macclesfield Renewables. The Macclesfield Renewables website can be seen at: www.macclesfieldrenewables.co.uk/ As well as the website update service, Macclesfield Renewables also asked us to add their website to Google Places as a search engine optimisation service.
22nd November 2010 Castle Printing Solutions has now finalised its range of printed laminated menus for use by the catering industry. These menus come in a variety of sizes, and are all produced on 300gsm paper which is laminated following the final part of the printing process. Laminated printed products are designed to withstand regular use and be resitent to marking and creasing. The range of laminated menus can be found at: www.castleprintingsolutions.co.uk As well as printing laminated menus, we also offer graphic design services to design the menus to the highest standards. Our graphic designers can produce clear and visually stunning menus that will impress all of your customers. This graphic design service is also popular for printed takeaway menus and other marketing leaflets and flyers. |
Our MissionCastle Design Solutions aims to provide professional, high quality web design services with a personal and flexible approach that allows us to meet the individual needs of every single customer. We know that no two businesses are the same, and each business requires a unique service. We also recognise and respect that small business deserves the same modern business solutions that large companies command, at a price that is affordable. We intend to create a website, at your request, according to your specifications, providing you with a web design solution that is perfectly tailored to meet your individual business requirements. We also aim to treat you with respect and courtesy, providing you with personal, friendly service throughout every stage of the web design process, with regular feedback on the progress of your website design.
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