ArticlesCastle Design Solutions Castle Design Solutions Opens New Office In Garelochhead, Argyll & Bute Career Opportunities With Castle Design Solutions Castle Design Solutions launches Pay Per Click Advertising Services Follow Castle Design Solutions On Facebook Internet Industry Newsfeed Added To Homepage Castle Design Solutions Sponsors New Sportsblog Site Web Design Marketing Bidvertiser Offer Free Pay Per Click Trial Common Misconceptions Regarding Pay Per Click Advertising Facebook Updates |
Press ReleasesNews from January 2011
1st January 2011 New for 2011, Castle Design Solutions now has a second office located in Garelochhead, Helensburgh, Argyll & Bute. This office will act as a local point of contact for all web design customers from Garelochhead, Helensburgh, The Rosneath Peninsula, Dumbarton, Clydebank and The Vale Of Leven. However, for the time being it will also act as the first contact point for all web design customers from Scotland. The opening of our Garelochhead office follows on from the new marketing role that was created within the company for the Helensburgh area. This role was filled in December, with marketing now taking place, advising businesses in Helensburgh, Garelochhead, The Vale of Leven, Dumbarton and Clydebank of our website design services. As well as our web design services, our Scottish customers will also be advised of the graphic design, web hosting and search engine optimisation services that we offer. Any businesses within Scotland who are interested in using our web design services can contact the Garelochhead office on 01436 810863. Further contact details are available at the bottom of this web page.
3rd January 2011 A number of exciting job vacancies have now been created within Castle Design Solutions. We currently have a number of opportunities for marketing personnel in a number of geographical locations. These opportunities are initially intended as part-time positions, providing a supplemental income, however, applicants wishing to do so may work on a full time basis. No previous marketing experience is necessary. However the succesful candidates must:
If you are interested in one of these opportunities please email Craig Spencer at craig@castledesignsolutions.co.uk for further information. The positions are self employed positions, working on a commission basis. Initially it is expected that these positions would be part-time positions that the successful applicants could undertake for 2 or 3 days a week. However, the potential exists for the right candidates to turn these positions into full-time positions, providing a good income. The main duties of the role will include advising local businesses of our web design, graphic design and search engine optimisation services. The role will also involve advising local businesses of the printing services offered by Castle Printing Solutions. The role will not involve any hard selling. We are very much a friendly web design company who works witrh our customers to provide affordable, value for money websites. The commission structure is extremely generous, and the successful applicants would receive commission from all orders taken from their designated postcodes, regardless of whether they had been in contact with those customers or not. In many ways, these roles will allow the candidates to work as often – or not – as they wish. However, as with any role, the more that you put into it then the more you will get out of it. Support will be provided in terms of marketing materials, leaflets, business cards and online training.
5th January 2011 Castle Design Solutions are pleased to announce that they have now launched pay per click advertising services for their customers. Pay per click advertising is a powerful advertising tool, and has many benefits over traditional online advertising methods. Budgets are set and managed by the advertiser rather than the supplier, and you remain in full control of your advertising campaign throughout the entire process. Advertising is done through a bidding process, with targeted adverts responding to keywords to attract the right visitors to your website. The pay per click advertising campaigns provide full feedback throughout the advertising campaign, so you are able to use trial and error to organise and set your bids and daily spending limits. Castle Design Solutions offers management services for pay per click advertising. All you have to do is tell us your advertising budget and we will manage the advertising campaign for you. We create the ads, set up the account, and then monitor the click through ratio to then adapt the bids and spending limits accordingly. We can offer full management campaigns which take care of the complete pay per click advertising campaign for you, or we can simply set the campaigns up and then pass the control panel over to you for full campaign maintenance. We charge competitive rates for our pay per click advertising management services. All rates are calculated on an individual basis as each campaign is unique. Please contact us for a detailed quotation to manage your pay per click advertising campaign.
6th January 2011 Bidvertiser, a supplier of pay per click advertising on the internet, are now offering all new customers the opportunity to recieve $20 of free advertising at the start of their advertising campaigns. There is no requirement to pay any initial deposit, and no obligation to ever use the paid service following the free trial. As we never offer third party services that we have not tried out ourselves first, we have recently conducted a trial with Bidvertiser for our own pay per click advertising campaign, which proved very successful in attracting visitors to our website. We also found that we were able to achieve clicks from visitors at a much lower cost than has been the case with other pay per click advertising providers. One word of caution. In order to receive the free $20 of advertising, you must click through to Bidvertiser on a banner that advertises the free trial. If you register with Bidvertiser without clicking on one of these links then you will not be eligible for the free trial. See further details at: www.castledesignsolutions.co.uk/marketing/pay-per-click/ This web page will explain in further detail how pay per click advertising works, and will also provide a relevant link to the Bidvertiser website for sign up.
8th January 2011 You can follow all of the latest news regarding our web design services, search engine optimisation services, web hosting facilities and graphic design services, along with being the first to hear about any special offers that we are running, by following Castle Design Solutions on Facebook. If you are already a Facebook user, then all you need to do is click on the link we have now provided at the bottom of all of our web pages (or click Castle Design Solutions Facebook Page) to take you to the Castle Design Solutions Facebook page. Once there, all you need to do is click the like button and you will receive all of our latest news and postings on your Facebook homepage, along with all of the other stories and posts that already appear there. If you have used our web design services, and you have been pleased with the service that you have received, then why not help us reach out to more people by suggesting us to your facebook friends? All you need to do once you are on our Facebook page is click the ‘suggest to friends’ button and then invite your friends to also follow us.
26th January 2011 You can now follow all of the latest internet industry news on Castle Design Solution’s homepage. We have added the newsfeed facility as we recognise that many people like to keep up to date with all of the latest news from the cyber world and to be perfectly honest, we’d like you to view all of your internet news on our website rather than somebody else’s. We have used software made available by newsgroup Feedzilla and then adapted the design and content of the news feed to display internet industry news. We contemplated only displaying news directly related to the web design services that we offer ourselves, but took the decision to display all internet related news as this is designed to be a service to our website visitors. Our hope is that those of our visitors who are keen to keep up to date with the latest developments from the internet world use Castle Design Solutions as one of their sources for this news. We hope that you find this news service useful and informative. Incase you missed it on our homepage, this is what the newsfeed looks like:
News feeds are a great way of attracting more visitors to your website. Although currently they do not greatly benefit, if indeed they benefit at all, your ranking with the serach engines directly – search engines currently do not credit your website with the keywords or content of widgets embedded in iframes – they do help in terms of visitor numbers, and visitor numbers are the key objective of high search engine ranking. If you would like us to add a newsfeed widget to your website, with news relevant to your industry or interests, then please get in touch with us and we will be happy to quote for this service.
27th January 2011 Castle Design Solutions is proud to announce that it is the sponsor of a brand new sports blog website. Its Not Life Or Death is a new site that offers opinions on various sporting matters as they arise. The site is not a sports news site, but rather one that is all about opinions, and one which encourages debate about sporting matters. We would encourage you to visit the blog and subscribe to it. The content on the site will grow as more people get involved and follow it. So if you are a sports fan then pay them a visit at: http://itsnotlifeordeath.blogspot.com/ We thank you in anticipation of your support. Happy reading and debating!
9th January 2011 To paraphrase a famous quote: ‘There are lies, damned lies and search engine optimisation guarantees.’ It is a sad, but true, state of affairs that the world of search engine optimisation is full of companies who are willing to tell lies, fill your head with horror stories, and more importantly relieve your company of hard-earned cash, all in the name of empty promises that will never come to fruition. An even sadder fact is that website owners allow themselves to be easy targets through their own honest hopes and expectations. You take the plunge and decide to have a website designed. You get back the first design updates and already you are filled with excitement. You can see people logging into their computers, searching for your service, and then visiting your site and picking up the phone to you. Before you know it, your company is inundated with orders. Then your beautifully designed site goes live. You jump straight onto Google and start searching – and the bubble bursts! Your website is nowhere to be found. A couple of months later you finally find it, after continually hitting the next button and arriving at page 58 of Google. You are devestated! What can you do? One of the most common of the search engine optimisation deceptions is the phonecall that no doubt every website owner will receive at some point – “We can guarantee your company first page of Google for your chosen search phrases.” The phonecall will take place under the guise of a search engine optimisation service. Our advice at this point is to hang up the phone. No company can make any such guarantee! There are only 10 places available on any of Google’s first pages, and chances are there are a lot more than 10 companies who would very much like to be on that first page. The ONLY way of guaranteeing your company a link on the first page of Google is through pay per click advertising. It is pay per click advertising that these companies are selling you. Once your advertising budget is used up – and for some search terms this could happen within a handful of clicks – your link will disappear. What is worse, the companies who do this will take a sizeable part of your advertising budget in their own management fees, when a more reputable company would have done the same service for a fraction of the cost. We are not saying by any means that pay per click advertising is a bad thing. On the contrary, it is a valuable, and for some companies an essential, part of a good online marketing campaign. However, please do not believe anybody who tries to sell you pay per click advertising to improve your website’s search engine ranking! You can comment on this article on our Facebook Discussion Page, or even post an article of your own on any thoughts you have on web design, search engine optimisation, graphic design or web hosting. 24th January 2011 Castle Design Solutions is pleased to announce that it has just completed a new website for Spot Cars, vehicle hire service. Spot Cars are based in Stoke-on-Trent, Staffordshire, and when they decided that they needed a company to carry out website design they came to Castle Design Solutions. As the company will regularly be updating the fleet of cars that it offers for hire, they decided to purchase a content management system (CMS) that will allow them to carry out regular website updates with the minimum of fuss. The website has been designed to allow Spot Cars to easily add new photographs and descriptions each time that a new vehicle is added to the fleet. As part of this project, Castle Design Solutions also created a new company logo for the client. The graphic designers came up with the design of a luxury car overwritten with the company name. The new logo and subsequent web design process was carried out to reflect the prestige image of the client and their product. The design portrays a fresh, clean image, with the focus of the website’s homepage being the latest vehicle within their fleet. Once the graphic design team had come up with the perfect template for the WordPress CMS system, the web programmers created a website that is easy to use and very simple to navigate for the site visitors. The contact form on the homepage incorporates drop-down menus to make the enquiry process as user-friendly as possible. The web programmers at Castle Design solutions offer expert, professional content management system solutions and produce websites that any company would be proud to own. If your company is looking for a website that is easy to update on a regular basis, and incorporates the very highest standards in graphic design and web design, all at an affordable price, then why not get in touch with us today? The Spot Car’s website can be seen at: As well as our new logo design and web design services, Spot Cars are also taking advantage of our low cost web hosting facilities, and our fast and reliable webmail services. 4th January 2011 We have just finished a major revamp of our website. We have developed some new Search Engine Optimisation packages that cater to all levels of budget. Why not take a look at:
The launch of our new search engine optimisation services was announced on the Castle Design Solutions website in December 2010. 7th January 2011 One of our New Year resolutions here at Castle Design Solutions is to update our facebook page on a more regular basis. Over the next few weeks we will be catching up with some of the news we didn’t pass on last year. Thank you for your continued support. 11th January 2011 One of our projects from last year was to create a single page static website for local car breakers. Lawton Breakers. We also created a new company logo and supplied basic SEO work and web hosting.
13th January 2011 We are now an approved supplier of web design and graphic design services on elance. Feel free to visit our elance profile at: Elance is a resource for companies seeking web design and graphic design work. 19th January 2011 Still catching up from last year’s updates, we also created a CMS website for Castle Printing Solutions. They provide commercial printing of flyers, business cards, brochures, posters and folded leaflets. Why not take a look at their site at: www.castleprintingsolutions.co.uk We know, we know – we really should have updated our facebook page more often last year. At least we are sticking to our new year resolution for this year! 25th January 2011 Another website that we have recently created was for L&D UPVC in Stoke-on-Trent. L&D are suppliers and installers of uPVC fascias, soffits and rainwater systems. We created a new company logo and 5 page website for them. Take a look at: I think that’s us just about caught up on 2010 now – at last! 26th January 2011 We have added a new photo album to our facebook page showing sample pages of websites that we have designed. The album can be seen at: We will soon be adding a photo album showing some of the new company logos that we have designed. |
Our MissionCastle Design Solutions aims to provide professional, high quality web design services with a personal and flexible approach that allows us to meet the individual needs of every single customer. We know that no two businesses are the same, and each business requires a unique service. We also recognise and respect that small business deserves the same modern business solutions that large companies command, at a price that is affordable. We intend to create a website, at your request, according to your specifications, providing you with a web design solution that is perfectly tailored to meet your individual business requirements. We also aim to treat you with respect and courtesy, providing you with personal, friendly service throughout every stage of the web design process, with regular feedback on the progress of your website design.
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