Pay Per Click AdvertisingThe reason that we have placed ‘Pay Per Click Advertising‘ (PPC) at the bottom of our SEO menu is very simple. Pay per click advertising is NOT part of search engine optimisation. Pay per click advertising is a marketing tool which can be very effective as part of a marketing campaign. However, it WILL NOT help your website’s search engine ranking in the slightest! Search engine optimisation, done properly, is the service of improving the design, content and ranking importance of your site. This is done through careful planning of your pages’ coding, titles, tags and content, to allow the search engines to accurately read what your site is targeting, and by increasing the importance of the site through building links from other sites to yours. Pay per click advertising does exactly what it says on the tin – it is a form of advertising! Once the advertising campaign is over, the benefits of that campaign end instantly. It is a genuine and succesful marketing tool, providing quick, short term results, designed to attract visitors to your site for the duration of the advertising campaign. In contrast, search engine optimisation is a relatively slow process, but one with lasting results. You will find details of our pay per click advertising services in the Marketing section of our site. Pay Per Click Advertising Campaigns If, however, you are looking to build your website’s page ranking, so that visitors can find your site on a regular basis when using search engines, we recommend that you return to the search engine optimisation section of the site and choose a plan that will provide lasting results. Search Engine Optimisation Menu
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Common MisconceptionsTo paraphrase a famous quote: ‘There are lies, damned lies and search engine optimisation guarantees.’ It is a sad, but true, state of affairs that the world of search engine optimisation is full of companies who are willing to tell lies, fill your head with horror stories, and more importantly relieve your company of hard-earned cash, all in the name of empty promises that will never come to fruition. An even sadder fact is that website owners allow themselves to be easy targets through their own honest hopes and expectations. You take the plunge and decide to have a website designed. You get back the first design updates and already you are filled with excitement. You can see people logging into their computers, searching for your service, and then visiting your site and picking up the phone to you. Before you know it, your company is inundated with orders. Then your beautifully designed site goes live. You jump straight onto Google and start searching – and the bubble bursts! Your website is nowhere to be found. A couple of months later you finally find it, after continually hitting the next button and arriving at page 58 of Google. You are devestated! What can you do? One of the most common of the search engine optimisation deceptions is the phonecall that no doubt every website owner will receive at some point – “We can guarantee your company first page of Google for your chosen search phrases.” The phonecall will take place under the guise of a search engine optimisation service. Our advice at this point is to hang up the phone. No company can make any such guarantee! There are only 10 places available on any of Google’s first pages, and chances are there are a lot more than 10 companies who would very much like to be on that first page. The ONLY way of guaranteeing your company a link on the first page of Google is through pay per click advertising. It is pay per click advertising that these companies are selling you. Once your advertising budget is used up – and for some search terms this could happen within a handful of clicks – your link will disappear. What is worse, the companies who do this will take a sizeable part of your advertising budget in their own management fees, when a more reputable company would have done the same service for a fraction of the cost. We are not saying by any means that pay per click advertising is a bad thing. On the contrary, it is a valuable, and for some companies an essential, part of a good online marketing campaign. However, please do not believe anybody who tries to sell you pay per click advertising to improve your website’s search engine ranking! |
Our MissionCastle Design Solutions aims to provide professional, high quality web design services with a personal and flexible approach that allows us to meet the individual needs of every single customer. We know that no two businesses are the same, and each business requires a unique service. We also recognise and respect that small business deserves the same modern business solutions that large companies command, at a price that is affordable. We intend to create a website, at your request, according to your specifications, providing you with a web design solution that is perfectly tailored to meet your individual business requirements. We also aim to treat you with respect and courtesy, providing you with personal, friendly service throughout every stage of the web design process, with regular feedback on the progress of your website design.
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