The vast majority of websites found on the internet are still basic static websites. These are also known as static brochure sites. For small businesses a simple, static website can be a suitable and cost effective option for a website. This option allows you to convey a great deal of information and images about your company on a very affordable budget. The website has a set content and layout, hence the term ‘static’. Each time the website is visited it looks exactly the same.
Static websites can be very simple one page sites, simply giving the visitor the basic details of the company and a brief description. These simple sites are ideal for very small businesses on a tight budget, or for businesses with a very simple product structure where limited information needs to be passed on.
They can also be very large sites. There is no limit to how many pages, or how much information, can be contained on a static site. Where there is no need for visitor interaction (i.e. inputting data or details onto the site) and where the content of the site would not need to be changed for long periods of time, then a static site can be the best option.
Although a static website can be of any size, historically our most popular product was a 5 page static site incorporating a homepage, details of the company, services provided, pricing or product details and a contact page. These brochure sites are usually designed to portray the basic information about the company, and the products and services that it provides. A static website provides a budget level online presence.
The major disadvantage of a static website is that it is not optimised for mobile devices. A static website designed for a modern screen will not even be optimised for viewing on a smaller desktop or laptop screen. Modern smartphones and tablets deal with this problem by displaying static websites scaled down to fit on screen. This avoids clumsy and ugly horizontal scroll bars across the bottom of the screen. However, this usually causes the text to be too small to read. The user needs to enlarge the image to read the text
Another disadvantage of static sites is that Google now actively discriminates against non-responsive websites. Search results on mobile devices now favour responsive website design. This can be a major disadvantage for companies who rely on search engine traffic. Over 60% of web traffic is now mobile. Losing mobile web traffic is not a feasible option for any website.
However, many small businesses do not have the budget to carry out significant search engine optimisation. These companies use their websites to pass on further information about their business, gaining most of their traffic from printing a web address on promotional leaflets and branding. These companies would not notice a significant drop in web traffic due to the new Google algorithm. For these companies, a static website is still an option to gain an online presence for a budget cost.
As mobile internet users get used to mobile friendly websites then some traffic will still be lost for non-responsive sites. Users may skip the site and move onto a more user friendly website. For this reason, a fully responsive website is always the best option if your budget allows.
If you would like to discuss the options available to your company then you can contact us. We will be happy to discuss your web design options with you.